New Balance 2011 - Flimby Shoebox Factory

New Balance has launched their 2011 Lifestyle collection with the Flimby Shoebox Factory.

The Flimby Shoebox Factory commemorates New Balance's core beliefs and celebrates great imagination.

After a few tubes of glue, blunt scalpels and paper cuts, the completed Flimby Factory took pride of place on the New Balance Bread Butter Berlin trade show booth and will now pop up across the UK on the New Balance Lifestyle Retail Tour with tow trucks and turret smoke to boot.

Check out a full selection of Flimby photos below and then go and make something out of the shoe boxes you have!