Nike (RED) Tied Together Video

You may remember a few weeks back we were tweeting live all night long from the Nike (RED) Tied Together event in London.  Now, Nike have released a video recapping the whole event from New York, London, Paris, Berlin and Milan.


Nike first teamed up with Product(RED) back in December 2009 when they released their (RED) laces with profits going to help educate and medicate against AIDs in Africa with the message 'Lace Up, Save Lives'.

Since then Nike have moved their (RED) campaign into a whole host of areas including tennis (with Serena Williams) and running (with Paula Radcliffe).

With the Tied Together project Nike recruited some of the biggest innovators in some of the most dynamic cities around the world and sent them out on a 120 hour long relay race.

The video sums up both the brilliance and the chaos of the 5 day event.