Y-3 A/W 2010 Campaign Video

After some short previews over the past months Y-3 present their Autumn/Winter 2010 campaign video.


The campaign video presents a direct fashion correlation married with an abstract representation of the team and once again features Y-3 favourite Zinedine Zidane. Black and white videography coupled with contrasts of lightness and darkness creates a dramatic and poetic story. The concept showcases the movement and product, helping to exhibit the fusion of the sport inspired high-end fashion brand.