Adobe Museum of Digital Media

Adobe have changed the way we live, enhanced our creative capabilities and extended our realms of possibilty. Now they're bringing us the world's first virtual museum, Adobe Museum of Digital Media.

It's hard to imagine a world without Adobe. Whether we use their software systems or not, we're surrounded by Adobe assisted work from print to online, everyday. Now the multimedia software giants are bringing us the world's first online, virtual museum with their philosophy, Making The Impossible.

Operating as a digital museum dedicated to showcasing and sharing digital media, this will be the groundbreaking, first virtual museum of it's kind. While it may be computer generated, it will give visitors the illusion of being in a vast exhibition space like no other.

Designing and building the online museum has afforded Adobe the opportunity to create a virtual museum incorporating structures and devices that otherwise wouldn't be possible in reality; and to astonishing results.

Eradicating the monotone tour guide and eliminating the need for hanging an archaic cassette player around your neck, Adobe have developed a virtual guide for the perfect visitor and guide symbiosis.

Taking inspiration from jellyfish, flowers and other organic life forms, the virtual viewing device is a hybrid of a living organism and a machine. Accompanying you through the museum it acts as your eyes, ears and guide, adding a whole new dimension to exhibitions as we know them.

The virtual museum has been designed to simulate the idea of a traditional museum and it's bricks and mortar, but transferring the real life experience into an unrestricted online environment, where new digital media can be exhibited.

The museum's first virtual exhibit has been curated by Tom Eccles and will showcase work by Tony Oursler, a New York artist renowned for his explorations in moving images and digital communications.

The exhibition is due to open on August 2nd 2010 and the Adobe Museum of Digital Media will be open 365 days a year 24 hours a day, free for all to roam and interact with exhibits.

www.adobemuseum.com