G-Shock to open West End Flash Store

After closing their Carnaby Street store last year, G-Shock are heading back West. This time to Covent Garden.

G-Shock West will be taking up residence on Neal Street in the Seven Dials area of town from 31st March.

The G-Shock crew will be announcing their arrival with a live street art installation and the unveiling of their new limited edition G-Shock DW-6900KR; a new design in collaboration with KRINK.

Epitomising the resilience and toughness associated with graffiti culture, the new G-Shock DW-6900KR fuses a classic G-Shock shape with the iconic silver colouring distinctive of KRINK's style. The exclusive design boasts superior features including water resistance of up to 200 meters and flash alert lighting, and is presented in limited edition KRINK case, ensuring functionality and style go hand in hand.

G-Shock West opens at 51 Neal Street on 31st March.