Diesel Sneakers, Not Made For Running

Known as a brand that thinks outside the box, Diesel are asking 'does the world need another running shoe?' as they release their AW2010 footwear range.

It seems that Diesel have come to the conclusion that no, the world doesn't need another running shoe.  They think that you run when you're scared, scared of gaining weight, of being late, or that something bad will happen to you.  But Diesel is stupid, and stupid isn't scared of anything.

So what exactly have Diesel made their latest collection of sneakers for you ask?  According to the brand they are great for kicking ass, and apparently, a lot of people deserve to have their ass kicked!  We can't disagree too much with that.

The sneakers come complete with instructions on how to kick the right asses.  Diesel have even gone to the lengths of trying to have ass-kicking included as an event in London's 2012 Olympic Games.  Whether or not that will happen we are yet to see... In the meantime check out the images from the new campaign below and then head to Diesel stockists to pick up some trainers developed especially with ass-kicking in mind.