Thursday, 23 September 2010

Onitsuka Tiger AW2010 Tsuri Collection Video

Onitsuka Tiger collaborates with artists Savants Collective on a brilliant short inspired by their Tsuri Collection for A/W 2010.


We love the way this video has been made.  You may remember the previous Tsuri Teaser Video, this season's video takes things a step further bringing in a variety of other mediums making for an amazing visual, here's what Onitsuka Tiger had to say about it...

"Capturing the fading colours of autumn, the inspiration behind the Tsuri Autumn-Winter range comes from lake fishing in the mountains of Japan. Both apparel and footwear feature a multicoloured check pattern based on the ‘Katsuo’ pattern, which is inspired by the gradient stripes on the belly of a tuna fish. The pattern’s warm palette echoes the colour explosion of autumn trees.

Using a unique combination of mediums, Savants Collective was able to distill the meaning of the collection into this emotionally stirring, visually stunning short film that mixes 2d and 3d animation with Practical photography and a handmade miniature set."

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