Pretty Green Launch AW2010 Jeanswear

Liam Gallagher's Pretty Green Black Label have launched their Autumn/Winter 2010 Jeanswear line.

Each pair of the range's denim is easily identifiable by a unique Pretty Green lime green stained edge logo, embossed leather back patch, antique nickel buttons and rivets and a signature Pretty Green coated pocket stud.

As with the rest of the collection, the design process of the jeans was carefully monitored and developed by Liam himself. The straight-cut fit was modeled on Liam's favourite shape and the wash was slowly perfected through a series of samples.

Available in a black 12.7oz denim and indigo 12.5oz denim, the jeans are made with a 2% Lycra mix creating a comfortable fit and helping to retain the original shape.

The jeans retail at £85 and are available now from the Carnaby Street Store, Selfridges and prettygreen.com.