Founders Chris Gove and Luke Stenzhorn conceived the concept of new British menswear brand, Percival, due to a combination of two key factors, 1. Constant disillusionment with the fabric, fits and ubiquity of high street menswear and 2. The ownership of a sewing machine.
Proud to be designed and manufactured in London, Percival uses lasting, honest fabrics in styles that capture a sense of boyish adventure with playful buttons and stand out contrast linings. The garments stand alone in both their simplicity, fit and utilitarian workmanship. Each piece is built to last with the base philosophy of 'lasting style' taking precedence over transient fashion fad led silhouettes. Think 'Just William' meets 'Heroes of Telemark'.
We've selected some of our favourite pieces from the collection in this post, including the Wax Fishing Mac both above and below.
We've also embedded this season's video commercial below, which is beautifully shot and features Daisy Lowe.
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