Edwin SS2011 Look Book

Edwin have taken a different approach to their SS2011 look book.  They've been round to their friends places to shoot it

All of the photographs in the look bool were taken in London where Edwin say they were lucky enough to be invited to friends homes or places they felt were important to them. The photographs were not retouched, leaving the imperfections of life and dust present. The sun shon.  Then hid behind clouds.  Spring showers would open up on us and finally the sun would shine again.  In essence, a true representation of Spring/Summer sesson and capturing images of real people in their city.

Check out the beautifully shot photos above and below and a couple of our favourite products before heading over to Edwin for more.