True Religion Opening London Store

True Religion Brand Jeans are opening their first retail outlet in London later this month.

Located at 27 James Street, the store will be a freestanding location in the heart of London's Covent Garden.  As with other True Religion stores the Covent Garden location will offer shoppers the entire True Religion collection for men, women and kids, including it's signature jeans styles, expanding denim, sportswear and handbag collection.

With Covent Garden currently undergoing a bit of a facelift and being a constantly evolving area the new True Religion store will find itself right in the heart of one of London's busiest shopping districts.

"We are excited about our first branded retail store in the UK, as this marks a key milestone in the evolution of the True Religion brand to a global retail platform," said Jeffrey Lubell, chairman and CEO of True Religion.  "With our Covent Garden store, we have a strong opportunity to build upon our brand's success in London's premier department stores and boutiques and further grow our brand's presence.  Fashionable London residents and visitors to the area will enjoy having access to our full line of denim, sportswear and licensed products.  We hope that this will mark the first of many successful international True Religion Brand Jeans retail stores."

True Religion Brand Jeans at 27 James Street, Covent Garden, London opens on Friday 28th May.