Puma Scrap Shoe Boxes for "The Clever Little Bag"

Puma are due to roll out their new reusable shoe bags in a bid to cut down packaging. Great for the environment yes, but where are we going to hoard all our old photos and odds-and-ends now?

Puma are ditching traditional cardboard packaging for their "Clever Little Bag," a sustainable packaging solution that took 21 months to develop, with industrial designer Yves Béhar.

2,000 ideas and 40 prototypes later, The Clever Little Bag was born with Puma claiming they will consume 65% less paper and save 8,500 tonnes of paper a year.

We're not sure how sustainable this is, not to mention sustainable materials cost more than unsustainable materials, so how "clever" the bag is remains debatable- but as long as we can use it for storing the useless things we somehow can't bring ourselves to throw away, we'll all be fine!